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Simple started in 1960 when they first introduced the Simple Pure Bar Soap, which contains no colour and no perfume, meaning that it is gentle on even the most sensitive of skin. Simple ensure that none of their products include any harsh chemicals and all products are hypoallergenic, dermatologically tested, pH-balanced and are safe for your eyes. The Simple skincare range began to grow in 1978 and started to include items such as face wash and moisturisers. The brand also pride themselves on being cruelty free and are even globally PETA-certified cruelty free and are currently working on their vegan certification.  
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